Basic Text Elements for Google Ads:

1. Title (Headline): The title is the first thing the user sees. It should be short and concise and contain keywords relevant to the user’s search.
2. Description: The description is the text that follows the title and gives more information about your product or service. Use this space to explain the benefits and offer a strong call to action (CTA).
3. URL (Display URL): This address appears in the ad and should be friendly and recognizable.
4. Extensions: Extensions offer additional information such as location, phone, links to other pages, etc.

Tips for Creating an Effective Text:

 1.    Use Strong Keywords:

Include keywords directly related to your product or service in the title and description. This helps improve ad relevance and performance.

Example: “Shop Men’s Shoes – Huge Range & Free Shipping!”

2.    Create an Urgency message:

Use phrases that promote immediate action, such as “Limited Time”, “Today Only”, or “Up to 50% Off”.

Example: “Take Advantage Today – 20% Off All Products!”.

3.    Offer Value:

Explain why the user should choose you. What does he win? Free shipping, money-back guarantee, unique offers?

Example: “Get 1+1 Free on Women’s Clothing – Top Quality!”

4.    Adapt the Language to the Common Purpose:

Know your audience and use language that suits them. Is it a young audience or more professional?

Example for a young audience: “Fresh Look – Refresh Your Style with New Pieces!”

Example for a business audience: “Quality Tools for Business – Upgrade Your Equipment Now!”

5.    Use Numbers and Statistics:

Numbers and percentages can attract attention and give a sense of credibility.

Example: “Customers trust us – 5 Stars out of 10,000+ Reviews!”

6.    Experiment with Extensions:

Add extensions to provide users with additional information or options. This can increase your CTR (Click-Through Rate).

Example: “See our New Stores – Find a Location Here”

 Examples of Google Ads:

• Example 1: E-commerce
• Title 1: “Shop Now Shoes – Free Shipping”
• Title 2: “Up to 50% Discount on Selected Designs”
• Title 3: “Choose from Thousands of Designs”
• Description: “Discover our largest collection of men’s and women’s shoes. Shop now with free shipping and returns!”
• URL: katastima-sas.gr/papoutsia

• Example 2: Service
• Title 1: “House Cleaning – Special Offers”
• Title 2: “Reliable Cleaning Services”
• Title 3: “Book an Appointment Today”
• Description: “We clean your house as if it were our own. Professional services with a satisfaction guarantee. Book your appointment easily online.”
• URL: katharismoi-sas.gr

• Example 3: B2B (Business to Business)
• Title 1: “Supply of Office Equipment”
• Title 2: “Discounts for Businesses”
• Title 3: “Upgrading Infrastructure Made Easy”
• Description: “We offer complete office equipment solutions. From computers to office furniture, all with a quality guarantee and preferential business prices.”
• URL: “www.equipo.gr”

Conclusion

Success in Google Ads requires attention to detail and continuous improvement. Use keywords strategically, provide value and ensure your ad is attractive to your audience. Experiment with different texts and analyze the results to improve your performance.